Meatier Marketing Copy Insights on Copywriting That Generates Leads and Sparks Sales (Audible Audio Edition) Marcia Yudkin Creative Ways Publishing Books
Download As PDF : Meatier Marketing Copy Insights on Copywriting That Generates Leads and Sparks Sales (Audible Audio Edition) Marcia Yudkin Creative Ways Publishing Books
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
Meatier Marketing Copy Insights on Copywriting That Generates Leads and Sparks Sales (Audible Audio Edition) Marcia Yudkin Creative Ways Publishing Books
So so book, I learned a little but not quite a copwriter yetProduct details
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Meatier Marketing Copy Insights on Copywriting That Generates Leads and Sparks Sales (Audible Audio Edition) Marcia Yudkin Creative Ways Publishing Books Reviews
In Meatier Marketing Copy Marcia Yudkin packs a ton of "no pork" marketing wisdom in this 185 page guide. At last, for us loyal Marketing Minute subscribers, Marcia has compiled over 10 years of her Marketing Minute newsletters into one treasure trove of do's and don'ts. This is a splendid collection of examples for helping us understand the power of words and how we can use this power to impact customer decision-making. The suggestions can help marketers at all levels create clear, concise and enticing copy. I really appreciate her simple, straightforward and get-to-the-point advice for de-fogging the message.This is a must-have-handy guide for connecting with customers.
Rebecca Shafir
[...]
This book is remarkably well-organized.
All you need to do is read the back cover and you'll see how friendly and informative her writing style is.
The information and tips in this book make even the successful copywriters slap their own heads and say, Duh! Why didn't I think of that!?
I love her quick little exercises at the end of each chapter! This is a wonderful way to practice what she presents in the chapter - and as a copywriter myself, I know how vital it is to test-drive what I just learned.
Here are a few quickie samples of what she reveals
* Why are stories powerful selling tools?
* How can you make your copy sound real instead of preachy?
* What do you need to do to avoid "meaningless adjectives"?
* What is the most powerful three-letter word that any copywriter must use, often?
* How can you turn a negative into a positive?
As you can see, there's so much information, tips and techniques in "Meatier Marketing Copy" that every copywriter comes away with new tools and a terrific understanding of how to use them to sell...
... no matter what their level of expertise.
I really like the common sense approach of this book. The author covered an amazing number of copywriting topics and pitfalls in a way that didn't make me yawn. She gets to the point in a conversational style that entertains while it informs. This book is an excellent addition to my resource library and I'm already using it frequently as a reference book.
The layout is excellent. It's so easy to look up a specific writing problem and find some great advice on one point without having to read through a long chapter. I write numerous articles for myself and for clients. There's the tendency to get in a rut and this book will get you out of ruts quickly. This isn't a book on "how to write" - it's a book that will help you write well and avoid common pitfalls that lead to bland, boring copy.
If you need to pep up dull writing or use the power of suggestion in your articles, a clear explanation is followed by action steps that will get your mind busy solving the problem. This book is full of small tips, too, that will help you write enticing copy others will want to read.
This is a book I'll be using often. The extensive index makes it super easy to quickly find what I need. Anyone who writes for their own blog/site or is a freelance writer will love this book. New writers will be off to a good start and it's great as a problem solver and kick in the shins for experienced writers, too. I love it!
From pithy advice
"Write so those who skim will understand."
To exercises
"Read your work aloud. Where you stumble, rewrite for clarity. Where you run out of breath, shorten the sentence."
To practical wisdom such as this on not lowering your pricing
"Those who complain about price and pay anyway, may just be griping out of habit."
"Those who complain about price and don’t buy, may not buy if the price is lowered."
To examples of improvements
"Change negatives to positives."
Change “There’s no reason not to buy” to “You have a dozen reasons to buy.”
There is much here for me (and maybe even you) to learn.
Well worth the read.
Unlike many collections of past columns, this book delivers plenty of meat to go with the memories. Marcia has collected some of the best of her "Marketing Minutes" and grouped them into useful sections. Each 'chapter' only takes a couple of minutes to read, and you'll learn new things and re-learn things you've forgotten from that.
But the real power lies in the short exercises following each piece. While you might hit a home run with any one them, depending on your circumstances, the power lies in the cumulative effect of making improvements over time - not unlike compound interest.
If you're looking for a copywriting manual, keep looking. This little book will not teach you how to write "killer copy" (a phrase I despise). It will show you many ways to make the copy (and other marketing materials) you already have more effective.
If all or part of your living depends on selling things to other people, get this book. In fact, order two copies and keep one in your car or briefcase. When you have to wait for something, don't stare into space. Pull out the book and read one of the pieces. Do the exercise or read the research tidbit and think about how you can apply it to your own efforts.
In fact, if you make all or part of your living from persuading people to do what you want them to do, this book will help you do a better job of persuasion.
So so book, I learned a little but not quite a copwriter yet
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